Your Trusted Roofing Partner

Understanding Our Privacy Commitment

Privacy Policy

Effective Date: March 11, 2026
Last Updated: March 11, 2026

Fortress Roofing & Construction LLC (“Fortress Roofing,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy.

This Privacy Policy describes how we collect, use, disclose, and protect information when you visit fortressroofingusa.com (the “Site”), contact us, request an inspection or estimate, submit a form, sign up for text messages or emails, apply for financing, or otherwise interact with us online or offline.

By using our Site, you agree to the practices described in this Privacy Policy.

  1. Information We Collect

We may collect the following categories of information:

A. Information You Provide to Us

When you use our Site or communicate with us, you may provide information such as:

  • First and last name

  • Property address and mailing address

  • Email address

  • Phone number

  • Project details or service request information

  • Insurance claim-related information you choose to provide

  • Photos, documents, or other files you submit

  • Payment or billing information, if applicable

  • Financing-related information you choose to submit through third-party financing providers

  • Any other information you provide through forms, email, phone, or text message

B. Information Collected Automatically

When you visit our Site, we or our service providers may automatically collect certain information, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Referring URLs

  • Pages viewed

  • Date and time of visits

  • General location information based on IP address

  • Site usage and interaction data

C. Cookies and Similar Technologies

We may use cookies, pixels, tags, and similar technologies to operate the Site, improve performance, analyze usage, and support marketing or advertising efforts.

D. Call Notes and Transcriptions

When you communicate with us by phone, we may create notes or, in some cases, use tools that transcribe calls for internal business purposes such as customer service, quality assurance, training, recordkeeping, project coordination, and follow-up. Fortress Roofing does not routinely record phone calls, but call content may be transcribed or summarized in certain situations.

  1. How We Use Your Information

We may use your information to:

  • Provide roofing, restoration, inspection, repair, and related services

  • Respond to inquiries and requests

  • Schedule appointments and site visits

  • Prepare estimates, proposals, invoices, and service records

  • Communicate with you about your project, warranty, payments, scheduling, financing options, or support

  • Send administrative messages and service updates

  • Send marketing or promotional communications where permitted by law

  • Process payments, if applicable

  • Facilitate access to third-party financing options you request

  • Improve our Site, services, and customer experience

  • Analyze Site traffic and user behavior through tools such as Google Analytics

  • Document, transcribe, or summarize certain phone communications for customer service and operational purposes

  • Detect, investigate, and prevent fraud, security incidents, or misuse

  • Comply with legal obligations and enforce our agreements

  1. How We Share Information

We do not sell your personal information for money.

We may share your information with:

  • Service providers that help us operate our business and Site, such as website hosting providers, CRM platforms, email providers, payment processors, analytics providers, call or messaging platforms, customer support vendors, and transcription or communication software providers

  • Contractors, subcontractors, suppliers, adjusters, lenders, financing providers, or other parties involved in your requested services, when reasonably necessary to perform the work, coordinate your project, or facilitate financing you request

  • Professional advisors, such as lawyers, accountants, and insurers

  • Government agencies, law enforcement, regulators, or other third parties when required by law or legal process

  • A buyer or successor in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar transaction

We require service providers to use personal information only as needed to provide services to us or on our behalf, subject to applicable contractual and legal obligations.

Mobile Information / SMS Consent

No mobile information will be shared with third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except with vendors or service providers that help us deliver text messaging services.

  1. Text Messages / SMS Communications

If you opt in to receive text messages from us, you agree to receive texts related to:

  • Appointment scheduling and reminders

  • Estimates, inspections, and service updates

  • Project coordination

  • Billing or payment reminders

  • Warranty or follow-up communications

  • Promotions and marketing, where you have provided the required consent

You can opt out of marketing or non-essential text messages at any time by replying STOP. For help, reply HELP or contact us using the contact information below.

Message frequency may vary. Message and data rates may apply.

Your consent to receive text messages is not a condition of purchase.

  1. Cookies and Analytics

We may use cookies and similar technologies to:

  • Keep the Site functioning properly

  • Understand how visitors use the Site

  • Improve content, speed, and performance

  • Remember preferences

  • Support advertising and remarketing, if used

We use Google Analytics to help us understand how visitors interact with our Site. Google Analytics may collect information such as your IP address, browser type, device information, pages visited, and time spent on the Site. This information helps us improve website performance and user experience.

Most browsers allow you to control cookies through browser settings. If you disable cookies, some parts of the Site may not function properly.

  1. Third-Party Links and Services

Our Site may contain links to third-party websites or use third-party services such as analytics, embedded maps, chat tools, form tools, social media integrations, financing links, or payment tools. We are not responsible for the content, security, or privacy practices of third-party sites or services. We encourage you to review their privacy policies before interacting with them.

Third-Party Financing

Fortress Roofing may offer access to consumer financing through third-party providers, including Hearth. If you choose to apply for financing, your information may be collected and processed directly by the financing provider under that provider’s own terms, conditions, and privacy policy. Fortress Roofing does not control the privacy or data handling practices of third-party financing providers and encourages you to review their policies before submitting an application.

  1. How We Protect Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure. These measures may include encrypted website connections (HTTPS/SSL), access controls, vendor management, and other security practices.

However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

  1. Retention of Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide services you request

  • Maintain business and project records

  • Comply with legal, tax, accounting, insurance, warranty, and financing-related obligations

  • Resolve disputes

  • Enforce agreements

Retention periods may vary depending on the nature of the information and applicable legal requirements.

  1. Your Privacy Choices

Depending on where you live, you may have certain rights regarding your personal information, subject to legal exceptions and verification requirements. These may include the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of certain personal information

  • Opt out of marketing emails by using the unsubscribe link

  • Opt out of text messages by replying STOP

  • Limit certain cookie-based tracking through your browser settings or available consent tools

To submit a privacy-related request, contact us using the information in the “Contact Us” section below.

  1. State Privacy Rights

Fortress Roofing provides services in Arkansas, Oklahoma, Missouri, and Kansas. Depending on your state of residence and applicable law, you may have certain privacy rights regarding your personal information. We will review and respond to verifiable privacy requests as required by applicable law.

  1. Do Not Track

Some web browsers offer a “Do Not Track” signal. Because there is not a universally accepted standard for responding to these signals, our Site may not respond to them in all cases.

  1. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through the Site. If you believe a child has provided us personal information, contact us and we will take appropriate steps to review and delete it if required.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. If we make material changes, we may provide additional notice on the Site or by other appropriate means.

Your continued use of the Site after any update becomes effective means you accept the revised Privacy Policy.

  1. Contact Us

If you have questions about this Privacy Policy or want to submit a privacy request, please contact:

Fortress Roofing & Construction LLC
111 Harris Ln
Springdale, AR 72764
Email: support@fortressroofingusa.com
Phone: 479-316-2216
Website: fortressroofingusa.com

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